Read the Conversation
EF: After a successful 2023 with investments from 16 different companies and building significant economic value, how do you plan to build on this?
ME: Invest in Valencia functions as the investment attraction agency representing the city council and the Chamber of Commerce. Our success is not just about the agency; it is a testament to Valencia as a collaborative region. When companies choose to invest in Valencia, they experience a seamless connection with public administration, the city council, and the Chamber of Commerce. We operate as a one-stop shop, facilitating and connecting investors.
Our approach involves understanding the needs of companies when they set foot in Valencia, ensuring they find everything necessary. Valencia, being the third-largest city in Spain, boasts excellent infrastructure, particularly with a top-ranking port in the Mediterranean. Beyond the appealing weather and quality of life, Valencia is recognized as one of the healthiest and most attractive cities for expats. The city's innovation ecosystem, bolstered by top universities, hospitals, and talent, draws companies. Valencia, as the third-largest city, combines the advantages of a metropolis with the ease of a small town, offering a unique blend of opportunities. We look forward to welcoming more companies in 2024, with active clients engaged in discussions and anticipation for increased interest in Valencia.
EF: In anticipation of this year, with over 185 potential investors for Valencia, what criteria do you consider when identifying potential investors for the region?
ME: We are highly active, focusing on three key pillars to drive investment. Firstly, collaboration with local and national institutions, such as Visit Valencia, Palacio de Congresos, and the local startup association, has been integral. Working closely with these entities enhances our ability to attract international companies. Secondly, we engage extensively with professionals in Valencia, including lawyers, recruiters, and real estate agencies. As facilitators, we recognize the importance of connecting companies with essential services, and our network of partners helps in this regard. Lastly, our efforts extend to existing foreign companies in Valencia, offering aftercare services, expansion assistance, and fostering connections within the city. Leveraging the presence of foreign companies and collaborating with chambers of commerce and international associations further amplifies our outreach. Additionally, we actively participate in international tech events and targeted gatherings, proactively seeking companies that align with Valencia's potential for investment. These three pillars form the core of our strategic approach.
EF: Could you elaborate on what specific attributes and factors make the region particularly appealing for research and initiatives in health and well-being?
ME: In Valencia, we boast several prominent institutions that play pivotal roles in our ecosystem. The Instituto Principe Felipe and various research institutes are noteworthy, as are the dynamic biotech clusters represented by Bioval and Biohub. The Universidad de Valencia, along with two public universities, Universidad Politecnica and Universitat de Valencia, contribute significantly to biotech research. Additionally, Parque Cientifico houses a compelling cluster of biotechnology and genomics companies, including Arthex Biotech and Genomics.
We also feature top-notch hospitals such as La Fe, renowned for oncology and pediatrics. The IVO, dedicated to oncology, is among the top 250 hospitals globally, as per Newsweek. Further, institutions like IMSCA specialize in musculoskeletal research. Invest in Valencia actively promotes these strengths, participating in events like Bio in Boston to showcase the city's potential for investment and growth. The diverse elements in our region make it a prime focus for attracting investments, and we are actively engaging with this vibrant landscape.
EF: In your role at the chamber, how do you guarantee that the investments you attract contribute to building sustainable models rather than being mere short-term cash injections?
ME: We actively pursue investment across various sectors, with a particular emphasis on sustainability. Currently, over 60 percent of our clients or potential investors are from Europe, followed by approximately 19 percent from North America, with smaller percentages from Latin America and Asia. Sustainability is a central theme for the businesses we engage with, aligning with the global shift towards environmentally conscious practices. Within the Chamber of Commerce, a well-established and respected institution, there is a dedicated Sustainability Department. This department assists companies in adopting sustainable practices, reflecting the Chamber's commitment to environmental responsibility.
Valencia, located just 15 minutes from the renowned Port de Sagunt, is witnessing significant investments in sustainability, such as the Power Day Volkswagen battery plant for electric vehicles. This aligns with the broader regional focus on electric vehicles and renewable energy. Notable players in the region include Statkraft, a major provider of renewable energy based in Norway, with a presence and expansion focus in Valencia. We actively collaborate with and support these clients to ensure their success and satisfaction as they contribute to shaping the sustainable future of Valencia.
EF: In your current position representing the agency in Valencia, looking ahead a decade, how would you want those around you to recall your tenure?
ME: I aspire to be remembered as someone who consistently empathized with our customers and clients, striving to understand their needs. My goal is to provide everything our clients and potential investors might require in the city, contributing to the prosperity of Valencia. I aim to attract more international businesses, creating opportunities for the local population and fostering economic growth. The impact of our work at Invest in Valencia extends beyond business transactions; it involves creating jobs and generating opportunities for the people of Valencia. I hope to be remembered for making a positive and lasting contribution to the city's development.
EF: Do you have a final message for our readers?
ME: The primary message is encouraging them to visit Valencia. They should experience firsthand not just the exceptional food and quality of life but also witness the city's robust infrastructure, talent pool, and innovation. Mentioning the significant technological institutes that collaborate extensively in healthcare and industry adds to Valencia's appeal. Beyond the enjoyable aspects, the goal is for them to see the investment potential, explore the city's opportunities, and consider expanding their presence in Valencia.
