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Health is a driver of innovation and wealth in direct and indirect relation to GDP- and Brazil is, as Latin America’s largest economy, a reference for growth and booming potential seeking to be explored in a global setting where so-called emerging markets are gaining traction and international influence. In first-hand discussions with the most influential voices of the pharma, MedTech, and healthcare sector policymakers, and KOLs accompanied with solid data and resources provided by IQVIA, WHO/PAHO, OECD, and others, we set out to further capture Brazil’s thriving and transforming health ecosystem, as the country continues shaping the future of the industry.